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Glenn Squires, Chief Executive Officer
Glenn Squires utilizes his 30 years of national and international experience in the tourism and hospitality industry to focus on a single goal - to deliver superior levels of employee and customer satisfaction. Mr. Squires has been involved in over $400 m in hotel development and acquisitions over the last 10 years, ranging from 50 - 325 room hotels, restaurants and other hospitality enterprises. Mr. Squires' commitment to the fundamentals of the hotel industry and his focus on the bottom line have contributed to the success Pacrim has been able to achieve for its managed and owned properties.
Michael L. Jackson, CHA, President & Chief Operating Officer
Mr. Jackson is the President & Chief Operating Officer of Pacrim Hospitality Services Inc. (PHSI). Mr. Jackson has been in the hospitality industry for over 35 years and has held a number of senior executive positions. Prior to joining Pacrim, he was the President and Chief Operating Officer of Royal Host REIT. He has also held the position of President for Choice Hotels Canada, as well as Senior Vice President of Operations for Westmont Hospitality Group (Canada), Unihost Corporation and Commonwealth Hospitality. Mr. Jackson served as Chairman of the Hotel Association of Canada and is currently a member of its Board of Directors as well as participating on numerous other industry-related boards
Tracy Sherren, Vice President Finance & Chief Financial Officer
Tracy Sherren is responsible for obtaining financing and refinancing of new and existing properties, managing equity funds, investor relations, corporate tax planning and corporate governance. A Chartered Accountant, Tracy received her Bachelor of Business Administration from Acadia University in Wolfville, Nova Scotia and has over 20 years of experience in the financial accounting field.
Marsha B. Pond, Vice President, Strategic Marketing
Marsha Pond offers new marketing insight and strategic direction to this growing company. Marsha has worked in the tourism industry for 20 years, the last six as Executive Director of Nova Scotia Tourism and was instrumental in Nova Scotia winning two National Tourism Marketing Awards in three years.
She holds an APR (Accredited Public Relations) designation from the Canadian Public Relations Society. Marsha has been involved in the successful development of national tourism programs such as; Brand Canada, the planning of major events such as G-7 in Halifax, the World Figure Skating Championships and Tall Ships and has helped negotiate significant public and private sector agreements and partnerships.
Kris Crundwell, Vice President, Sales
Kris started in the Hotel Industry 26 years ago working in banquets, and for the last 17 years he has been in the Sales & Marketing environment. Kris graduated from Centennial College with a Diploma in Hotel Administration.
In 1991 Kris left the Independent Hotels to join the Holiday Inn chain through Commonwealth Hospitality. Kris' held Sales Manager positions at the Holiday Inn Brampton, Director of Sales & Catering (acting number 2) at the Holiday Inn Select Halifax Centre where Kris achieved several milestones including being awarded the first "Citadel Award of Excellence" for his Community Involvement on Committees and Boards (CSAE Board for 2 years). Kris assumed the Role of National Sales Manager for Commonwealth Hospitality Ltd., selling all their Brands in Canada.
Kris has continued with his committee involvement, MPI, The MS Society and the Past President of HSMAI Canadian Chapter. Prior to joining PHS, for the past 7 years Kris held the role of Director of Sales-Canada, Global Sales and was responsible for the Global Sales organization in Canada for InterContinental Hotels Group, the world's largest and most global hotel company.
Lorna Knoll, Regional Vice President Western Region
Lorna Knoll is responsible for co-ordinating Hotel openings and providing continued direction and operational support to the Hotel General Managers of western region. Involved in all aspects of Hotel Operations, Lorna liaises with the individual brands, owners and Pacrim Hospitality on everything from daily operations and corporate reporting to sales & marketing and guest services. Utilizing strategies that compliment her knowledge and experience, she continues to have a direct and positive impact on the financial status of the properties within her region.
Gerald Normandeau, Vice President Operations
Gerald has been in the hospitality industry for over 25 years. He was employed by Atlific Hotels and Resorts for 20 years managing various properties across Canada as well as holding the corporate position as Director of Operations. He joined the Pacrim family in 2000 as the General Manager and Regional Vice President of Operations (New Brunswick) at the Brunswick Hotel Moncton overseeing its conversion and re-branding to the Crowne Plaza Moncton Downtown. In 2007, the Crowne Plaza Moncton won the renovation award, the Silver Crowne Ometer Award and the Newcomer Award with Crowne Plaza along with the Chamber of Commerce 2007 Excellence in Business Award.
As Regional Vice President of Operations (New Brunswick) Gerald was responsible for coordinating Hotel openings, renovation projects and providing direction and support to the Hotel General Managers within his region. In 2007 Gerald was promoted to Vice President of Operations for Holloway Lodging and Pacrim Hospitality Services.
Doug Hargrave, Regional Vice President, Operations
Based in Iowa, Doug Hargrave is responsible for a number of hotels in Atlantic Canada , all Holiday Inn Express properties in Halifax, N.S.; Moncton, N.B.; Myrtle Beach, South Carolina and Bonita Springs, Florida. With over 18 years of hospitality management , he has progressed through a number of management roles from Assistant General Manager to Regional Manager and most recently as Regional Director with InterContinental Hotels Group. Doug holds two bachelor degrees, an MBA, a CHA and various other leadership certifications.
Steven James, Regional Vice President, Operations
Steven James is responsible for our Northern Alberta and Northern British Columbia properties. He is a career hospitality management professional with over 25 years of experience working with a diverse portfolio of brands including Sheraton, Delta, Hilton (Embassy Suites), IHG (Holiday Inns), Choice Hotels, Ramada, Coast Terrace Inn, Venture Inns, and Atlific Hotels.
Steven has served as Director of Operations, Western Canada, for Westmount Hospitality Group and was responsible for 21 hotels. Prior to this, Steven was Director of Operations for Atlific Hotels and Resorts which included accountability for 15 properties in Ontario.
Celeste Baxter, Director-Operations Administration
Hospitality professional, Celeste Baxter is PHSI’s Director-Operations Administration.
Celeste has built a strong career in the hospitality industry over the last 22 years. She has progressed from a Reservations Manager at the Holiday Inn Select Halifax, to Guest Services Manager at the Holiday Inn Oshawa, and for 11 years since 1996 has been the General Manager of the Holiday Inn Express Halifax/Bedford.
Celeste is be responsible for assisting the President, Mike Jackson in the administration of hotel operations, as well as other related functions such as internal reporting and analysis.
Linda Good, Director of Human Resources
Linda Good is experienced in all areas of human resource administration including the development and communication of policy and procedures, staffing and recruitment procedures, employee relations, compensation and benefit packages, performance management and training and development programs. Linda's expertise contributes to our financial success through lower turnover rates and by generating committed, high performance, well-motivated employee teams.
Denise Alcock, Executive Assistant
Denise Alcock has 20 years of extensive experience in business administration at an executive assistant level. Denise co-ordinates the timely flow of information from each property to corporate office and individual owners.
Penny Squires, Director, Customer Satisfaction
Having worked in the hospitality industry for over 20 years, Penny is responsible for managing the guest comment card system for all hotels and restaurants. This includes recording and reporting the comment card results on a monthly and yearly basis.
Darrell Rooney, Corporate Controller, PHSI
Darrell Rooney assists our clients in the overall accounting management function including implementing systems and procedures, budgeting, quarterly forecasting, cash management and financial statement preparation and reporting.
Darrell is a Chartered Accountant and has a Bachelor of Business Administration from Acadia University. Over the last 14 years Darrell has held a number of senior management positions in the areas of finance, operations and administration for Grant Thornton, Optipress Inc., Newfoundland Capital and Transcontinental Inc. Known for his exceptional leadership skills and in-depth understanding of all areas of accounting and financial management, we are confident that Darrell will be an excellent addition to our team.
Intergy (A division of PHS)
Peter Ritchie, Central Reservations Manager
Peter Ritchie has twenty plus years of experience in the Hospitality Industry with expertise both at the hotel level as well as in hotel call-center reservations. In addition to the training and development of professional bilingual reservation agents, Peter maintains an extensive and constantly changing database of hotel information, rates and availability. Over the years, Peter has worked with Canadian Pacific Hotels in various positions, Keddy’s Hotels & Resorts and Pacrim Hospitality Services Inc. hotels.
Scott Noble, Web Strategy Supervisor
Scott Noble utilizes his hospitality experience and formal IT training to maximize the impact of corporate and customer database creation, maintenance and data-mining. In addition, Scott maintains crisp and accurate content on all of the company's corporate and consumer websites.
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